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Case Study

ASJ Hardscapes

Professional website and local SEO strategy for a UK landscaping and hardscaping specialist — turning word-of-mouth reliance into a steady online lead pipeline.

Website DesignLocal SEOLead GenerationPortfolio Gallery

The Challenge

ASJ Hardscapes relied entirely on referrals with no website, no Google presence, and no way for potential customers to see their work or request a quote online.

Problems We Found

  • No website — completely absent from online search
  • No portfolio to showcase completed projects
  • Competitors ranking locally with basic sites
  • No quote request process — all enquiries via phone only
  • Seasonally inconsistent workload due to lack of visibility

Our Goals

  • Build a professional website that instils trust at first glance
  • Showcase their portfolio of completed hardscaping work
  • Rank for local landscaping searches in their service area
  • Implement a quote request system to capture leads 24/7
  • Create a foundation for consistent seasonal bookings

What We Built

A clean, professional website built to rank locally and convert visitors into booked jobs.

🏡

Professional Website

A clean, trustworthy design showcasing services including driveways, patios, block paving, and garden landscaping — with clear pricing guides.

🖼️

Project Portfolio Gallery

Before-and-after gallery sections for each service type, giving potential customers visual proof of the quality of work.

📍

Local SEO

Google Business Profile setup, local keyword targeting, and service-area pages to rank for searches across their operating region.

📋

Quote Request Forms

Multi-step quote request form with service selection, job size, and availability — routed directly to the client's inbox and phone.

Reviews Integration

Google Reviews embedded on-site to build credibility instantly, alongside a testimonial section from past clients.

📱

Mobile Optimised

Fully responsive across all devices with click-to-call and WhatsApp contact buttons — easy to reach them from any device.

The Results

ASJ Hardscapes went from invisible to fully booked — with a pipeline of qualified enquiries coming in every week.

More online leads vs referrals alone
Top 3
Google Maps position for local searches
24/7
Lead capture via online quote forms
60 days
To first page 1 organic ranking

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